// AI answer engine optimization
Attribufi
We built the category we saw opening up underneath everyone.
Attribufi monitors AI answer engines, quantifies your share of voice, and closes the loop back to HubSpot, Salesforce, Attio, Zoho, and Pipedrive — so AI visibility stops being a vibe and starts being a number on the pipeline report.
5
AI engines tracked
ChatGPT, Perplexity, Claude, Gemini, AI Overviews
5
CRM connectors day one
HubSpot, Salesforce, Attio, Zoho, Pipedrive
$49–$349/mo
Mid-market pricing
vs. $12K+/yr enterprise AEO
// The thesis
Why we own Attribufi.
// Why now
We saw AI answer engines eating the top of the funnel while GA4 lumped them into Direct and SEO tools kept measuring rankings for a Google half of buyers no longer use. We started Attribufi because revenue teams needed proof, mentions tied to pipeline, not another dashboard, and multi-engine sampling at that scale only became practical with the current generation of models.
// Market
We build for mid-market B2B SaaS and services companies with a real CRM motion (HubSpot, Salesforce, Attio, Zoho, Pipedrive) that already feel AI search softening their inbound, priced out of enterprise AEO and unwilling to settle for rank-only trackers.
// Moat
We built the attribution graph first: once a workspace is wired into a prompt battery, multi-engine sampling, and CRM pipeline data, the history of citations, competitor share, and AI-influenced deals compounds per customer. A small team can maintain that because AI does most of the sampling and analysis work.
// The product
What it does.
Free AEO Grader — 6 category prompts × 3 engines in ~20 seconds, no signup — as a wedge into the full platform.
Measure: 100+ prompts weekly across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, with multi-run sampling and confidence intervals instead of single-shot noise.
Attribute: five CRM connectors day one (HubSpot, Salesforce, Attio, Zoho, Pipedrive) plus GA4, surfacing AI-attributed pipeline in dollars — the differentiator no competitor ships.
Act: content briefs from citation gaps, source-page recommendations, real-time citation alerts, and a weekly executive digest built for revenue teams, not SEO analysts.
// What we've learned
Lessons from operating Attribufi.
01
Lead with the grader, build the loop.
A free 20-second AI visibility grade converts strangers into workspaces faster than any demo request form. The grader shows the pattern; the platform is where the value compounds, and leading with the free artifact is what makes the paid product feel earned.
02
Attribution is the differentiator, not monitoring.
Every AEO tool can count mentions. The one that ties mentions to pipeline in a CRM the CFO already trusts is the one that survives budget season. We built the attribution graph first and let the dashboards follow.
03
Mid-market is the hole in the category.
Enterprise AEO is priced for procurement; cheap trackers ship rankings without revenue. Sitting in the middle, with confidence intervals, five CRM connectors, and accessible pricing, is where we saw the category quietly opening up.
// FAQ
Attribufi, answered.
The questions buyers ask before they sign — pricing, implementation, security, and how human approvals work.
// More from the portfolio
See the rest of what we own.