// GTM automation
FlashGTM
We built the GTM stack we wished founders didn't have to assemble by hand.
Generate playbooks, personas, and battlecards. Run a prospecting copilot. Get signal intelligence and AI coaching for the whole revenue team.
< 1 week
Time to live GTM motion
from sign-up to active sequences
4–7
Tools replaced per customer
average across deployments
+30–60%
Pipeline lift, first quarter
for early adopters
// The thesis
Why we own FlashGTM.
// Why now
We watched GTM teams buy fourteen point tools and stitch them together with a CRM, brittle, expensive, and nearly impossible to onboard a new rep into. We started FlashGTM because AI finally made it possible for one platform to do the job all fourteen used to.
// Market
We build for founder-led and Series A-B B2B SaaS teams that need a real GTM motion fast and don't have the patience to assemble Outreach, Gong, Crayon, ZoomInfo, and a RevOps team to run it.
// Moat
We designed FlashGTM to run strategy into execution instead of starting at execution the way most tools do: ICP, playbook, and messaging feed the prospecting and coaching layers, and the artifacts keep improving each other. That loop is also how our small team operates the product day to day.
// The product
What it does.
AI-generated GTM playbooks — ICP, personas, messaging, sequences, and objection handling produced in minutes from a few inputs.
Prospecting copilot that researches accounts, drafts outreach, and pulls signal from across the web.
Battlecards that update themselves from competitor intel and customer calls.
AI coaching for sellers — call analysis, deal reviews, and pipeline hygiene without a dedicated enablement team.
// What we've learned
Lessons from operating FlashGTM.
01
Sell to the founder, not the CRO.
Founder-led companies feel the GTM pain hardest and decide fastest. Our pipeline closed faster once we stopped chasing CROs at thousand-person companies.
02
Strategy is the wedge.
Generating a playbook in 90 seconds is the demo that sells the platform. Execution features close the upgrade, but nobody cares about them until they trust the strategy layer.
03
Replace, don't integrate.
Buyers say they want integrations. They actually want fewer tools. Every feature we built to replace a line item in their stack outperformed every feature we built to integrate with it.
// More from the portfolio
See the rest of what we own.